We're seeking a seasoned B2B Email marketer with technical expertise to drive lead generation and campaign execution. The ideal candidate will have hands-on experience with:
- Setting up technical DNS records
- Working with Active Campaign and Instantly
- Lead generation and persona creation in Apollo
- List cleanup and targeting for specific audiences
Responsibilities:
- Develop and execute multi-channel B2B marketing campaigns
- Manage and optimize technical aspects of marketing automation platforms
- Create and refine target personas for key audiences
- Analyze campaign performance and adjust strategies accordingly
Requirements:
- 3+ years of B2B marketing experience.
- Technical expertise in DNS records, marketing automation, and CRM systems
- Proven track record of successful lead generation and campaign execution
- Strong understanding of persona-based marketing and targeting
